Strategy Is A Verb: Reclaiming Brand Strategy as a Business Discipline of Choice, Action, and Consequence
Strategy Is A Verb karya Martin Weigel adalah buku nonfiksi tentang strategi merek dan pemikiran bisnis, yang menolak pandangan bahwa strategi hanyalah dokumen, kerangka kerja, atau proses administratif. Buku ini menekankan bahwa strategi adalah tind...
Strategy Is A Verb: Reclaiming Brand Strategy as a Business Discipline of Choice, Action, and Consequence
Strategy Is A Verb karya Martin Weigel adalah buku nonfiksi tentang strategi merek dan pemikiran bisnis, yang menolak pandangan bahwa strategi hanyalah dokumen, kerangka kerja, atau proses administratif. Buku ini menekankan bahwa strategi adalah tind...
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